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Christian E. Höferl / CEO

Christian’s love of music drew him into the piano business. As a practising musician for most of his life, he worked in the music business since 1980 and started in 1986 as the owner of a full line music store in Vienna with import and export relations with wholesalers and retail operations world wide. Moving to the US in 1989 he became the General Manager of a large piano chain, helping to develop this business further into a most successful chain of stores, and in doing so, gained invaluable experience in all aspects of the retail trade developing relationships, with both manufacturers and suppliers. In 1996, he became the Director in VP Sales & Marketing for the Bösendorfer Piano Company in Vienna - responsible for worldwide Sales & Marketing activities, a position he held until 2005. Under his leadership the Bösendorfer Piano Company more than doubled its annual sales figures and profitability with a new Corporate Identity for Bösendorfer back